There is no doubt that in the 21st century cell
phones are one of the most disruptive technologies humans have managed to
invent. How disruptive? There are nearly 330,000,000 cell phones in use in the United States alone, a
statistic that gets even crazier when you consider there aren’t even that many Americans in the United States! But as powerful as the technology
is it has a pretty major downside: cell phone plans are costly.
The American model of cell phone coverage worked, for many
years, in stark contrast to the rest of the world. You sign a multi-year long
distance contract and buy the phones allowed on that cell phone provider’s
network, often for a subsidized cost. Man, remember when AT&T was the only
place where you could get an iPhone? Meanwhile, in the rest of the world you
buy the phone you like then get cell coverage month-to-month at the rate you
can afford from whoever is willing to offer you the best deal. You pay the
phone’s full price but the competition in the coverage market more than makes up for that cost in
savings.
For years we had a backwoods cell market in the United
States: restricted access to phones, long contracts locking you in to rates and
providers, and no competition keeping those rates high. Then a funny thing
happened: AT&T tried to buy T-Mobile and the government said, “No.” When
that deal fell through T-Mobile hit upon a new business model best described
as, “Man, fuck those other guys.” Soon they were offering long distance plans
at half what the other big companies were, with the option to have whichever
phone you like, and without a contract! The era of discount cell providers had
begun and now we live in an era where if you’re paying more than $50 each month
for your cell plan (particularly if you have a contract) you’re getting robbed.