We keep our doors locked at night, chain up our bikes, and
keep our valuables locked in our safe deposit boxes (or at least in a good
hiding spot in a closet somewhere). It’s a painful thing to consider the possibility
of being robbed. Few acts are so personally violating as having the bounty of
your hard work taken by someone who did nothing to earn it. And yet for millions
of Americans across the country they get bilked out of thousands of dollars
every year, and they pay for the
opportunity! Who are we inviting into our finances to do the burgling?
Financial advisors.
Fleece Tactic #1: “Suitable” service
Imagine a scenario in which you or a loved one is ill. You
seek help from a medical professional. Why? Because illness is a complex thing
and often requires a trained expert who knows a lot about illnesses and their
various treatments to solve. So you go off to the local doctor to seek medical
treatment. Do you expect your doctor to provide you a solution for curing your
illness, or simply a solution that may do what you need but suits the doctor’s
needs more either for getting you out of the office quickly or earning them
lots of money? The answer is obvious: you expect the best advice for the money
you’re paying. It doesn’t work that way with financial advisors.
Right now in the United States, financial advisors are under no
obligation to provide you good financial advice even when that is exactly what
you’re paying them for.
It’s a little known rule that entitles financial advisors to
provide “suitable products” for their clients to buy, but does not require them
to serve in good faith in an effort to earn you the most amount of money with
your capital. Instead it’s perfectly fine for them to look out for themselves
and make the most money from your money by selling you products with low
returns but high sales commissions so long as the product meets the nebulous “suitable”
standard.
This problem has become so bad in America there is now an effort to end it. Under new regulations financial advisors would
be legally obligated to act as a fiduciary for their clients forcing them to
recommend the best financial products for the customer, not for the financial
advisor. Imagine a single other industry in which you pay someone a fee so that
they can sell you a product that nets them more money instead of selling you a
product that nets you more money!
Fleece Tactic #2: Insurance
Death is the scary final adventure in life that so far
humanity hasn’t been able to solve. So in light of the fact we’ll likely stop
existing someday, it makes sense to plan ahead to prepare for our family’s needs
when we’re gone. One way to do that is with insurance, but there are two
primary types of life insurance: term and whole life insurance. So where’s the
fleecing in preparing for your family’s financial well-being after you’re gone?
Term life insurance allows you to pay a small premium and if
you die your family gets a large payout. Whole life insurance, on the other
hand, is a quasi-retirement vehicle that is supposed to build up cash as an
investment option. Its high cost and high commissions make it a prominent
product financial advisors try to foist onto unsuspecting customers (it’s “suitable,”
which is good enough). The reality is that the overwhelming majority of
Americans are fine paying a small fee for term life insurance during their
younger years where an unexpected life loss could significantly harm their
family’s financial well-being. Whole life is much more expensive; instead, save
those dollars and invest them following the 10 Step Plan and you’ll wind up further ahead financially over the
long-term than you would if you paid the expensive costs of a whole life
insurance policy, complete with fees and commissions for your financial
advisor.
In the very rare circumstance in which you’re an incredibly
high net worth individual a whole life insurance policy might be beneficial as a means of providing some tax advantages,
but that’s a tiny percentage of Americans. The overwhelming majority of the
time a whole life policy sales pitch is akin to an Amway presentation; you
should run, and you shouldn’t feel bad about doing so.
Fleece Tactic #3: Assets Under Management Fees
Consider for a moment a world in which your faucet leaks.
You call up a plumber to come fix the leak. She does a fine job getting things
sealed off and your faucet is back in tip top shape. You ask how much you owe
her and she replies, “You’re going to just pay me a percentage of the savings
on your water bill from not having a leaky faucet for the rest of your life.”
How likely would you be to continue purchasing services from that plumber? If
you care about your money, not bloody likely.
Yet every year thousands of financial advisors get away with
charging their clients using a fee-structure based on the assets under
management. That means the amount you pay for their “financial planning” is
tied as a percentage to the amount of money you have saved with them. Not the
amount of work they’re doing for you, or the returns they get for you. Instead
you save your money, they buy the mutual funds, and you pay them an entire
percentage of your assets every year.
“But Bill,” you might be saying, “my finance guy charges me
a paltry 1% for handling my money. That’s barely anything!”
Ah, 1% means far more than you think when you account for the most powerful force in the universe, compound interest. Consider this: on
an annual return of 4%, investing $100,000 with a 1% assets under management
fee could cost you nearly half your
investment over 20 years! Across the span of two decades you’ll pay $28,000 in
fees to your advisor, plus an extra $12,000 in lost interest from investing
that $28,000. That’s a total of $40,000, nearly half of your initial
investment! And that’s only on a fee
structure of 1%!
Source: the SEC |
Want to read more? Check out the SEC report I pulled that data from here.
One of the keys to your investment success will be
minimizing your expenses over time. Stay away from advisors that charge fees
using assets under management structures; even a fee as low as 1% can cost you
tens of thousands of dollars over the lifetime of your investments. That’s your
hard earned money going to someone else for minimal gain.
Fleece Tactic #4: Being bad at their jobs
Jack Bogle, the inventor of the index fund, is a kind of
modern day Robin Hood. Nearly a half century ago he looked around and realized
that most stock pickers were actually terrible at their jobs. If you picked a
random sampling of stocks and compared your rate of return to “professional”
picks from the top financial advisors you’d find success was essentially
random. Bogle discovered that if you simply bought stocks that followed an
index like the S&P 500, you could actually match the market year-over-year
instead of trying to beat it. For an index like the S&P that means a rate
of return of approximately 7% over the last century or so.
Bogle founded an extraordinary investment group called
Vanguard Investments which focused on selling index funds to casual investors
interested in retirement investing through their 401(k) or IRA. Because index
funds don’t require humans picking stocks of funds for the customer Vanguard
could charge much lower fees. Bogle’s plan was a hit and index funds to this
day represent an increasingly amount of retirement account funds in the United
States. (Full disclosure: I invest with Vanguard which technically makes me a
part-owner in the company because of how their structure is set up, so consider
that. However low-fee index funds are available from LOTS of firms now and I’d
recommend any of them, not just Vanguard.)
It’s no wonder: for less money you get a better rate of
return than you do from your fancy financial planner. “But Bill, my guy is great at picking stocks! He
beats the market every year!” That might be true right now. But consider this
famous example: take a room of 1,000 people, each with a quarter. Have all of
them flip the quarters and record whether they flipped heads or tails. You and
I know that the approximate chance of flipping a heads or tails on a quarter is
50/50. With 1,000 people flipping, however, some number of them will flip heads
10 times in a row. Does that mean those people are extraordinarily skilled at
flipping heads? No, it’s simply random chance. Any given flip is a 50/50 shot
of coming up heads, but random chance also provides the possibility that some
number of people will hit heads ten times in a row. Given enough additional
flips even your “skilled” quarter flips will get close to a 50/50 distribution
of heads versus tails. But after 10 flips all randomly coming up heads it’s
possible your quarter tossers will start to think they’re special snowflakes,
not that their success is simply coming from chance.
Likewise, stock picks from your financial advisor function in
the same way. They might be beating the market now, and they might beat the
market for years at a time. Give that timeframe a long enough scale, however, and
their luck will regress to the mean until they’re struggling to beat the market
year in and year out. All of that and
you have to consider the impact of the much higher fees you’re paying to that
financial advisor and it’s simply a no brainer: stick with low fee investments
through groups like Vanguard. In fact, you should already know what to buy when buying stocks.
For those of you that aren’t convinced, consider this:
Warren Buffet, the greatest investor of all time, believes so strongly in the
power of index funds that he actually bet against high powered hedge fund
managers that a simple index fund could beat their best stock pickers in a head
to head battle. Up against some of the most sophisticated hedge fund managers
in the world, how do you think Warren is doing? He’s crushing them 3:1. His index fund has returned approximately 65% to their
21%, well out-pacing them plus he
paid lower fees to make that investment! Stick with low-cost index funds
instead of paying someone to make these picks for you.
When you still need an advisor
Money is a complex issue, I understand. It can be scary to
try to manage the entirety of your finances, including your retirement funds.
It’s possible that despite all the potential opportunities to fleece you, you
still feel the need to hire a financial advisor. That’s okay. Here are some
ways to ensure that you don’t fall for their traps.
Never say yes
Well, at least, never agree to a service or payment in the
office of your financial advisor. Be willing to take any type of documentation
or prospectus to review home but under no
circumstance buy under pressure! You need to know what you’re buying before
you make a leap, and that means reviewing things thoroughly outside the earshot
of a person with a financial stake in what you select to purchase. Take reading
materials home, go over them with your partner(s), and make sure you understand
all the fees associated with the
products you’re looking at!
If you decide you don’t want to purchase something and you’re
afraid of conflict, let your advisor down via email or text message. This isn’t
the dating world; this is someone you’re paying. If you want to dump them over
the phone you have the right to do that. And if they pressure or whine about
it? Fire them and find a better advisor.
Stick with fee-only advisors
Advisors who charge assets under management fees or
otherwise look for a percentage of your assets are trouble. They’ll cost you
tens of thousands of dollars long-term and they’re not worth it! Remember, you wouldn’t pay a plumber a percentage of
your money forever for fixing your sink; why should you pay an advisor a
percentage of your income for helping you save it? Look for financial advisors
that charge a set fee for their assistance and don’t try to bilk you out of
your assets. That fee structure means you know what you’re getting. Providing
you a service and charging by the task or hourly allows you to know exactly
what you’re paying and what you’re getting for it. Paying more over a longer
period of time simply isn’t necessary; avoid it at all costs.
Hire a fiduciary
An advisor who will provide you “suitable” service isn’t an
advisor you want. Instead be willing to demand that your financial advisor act
as a fiduciary, meaning they put your financial interest above their own. In
fact, here’s a handy contract you can demand that they sign. If a potential advisor won’t sign the document and pledge to
act as a fiduciary? Run. Run as quickly as you can. Get out while you still
have most of your money, because if you don’t they’ll wind up with it.
Don’t fear conflict
At the end of the day we’re talking about not just your
money but your wealth, all the money
you’ll accumulate until the end of your life. And that’s worth fighting for! It
may be uncomfortable to demand your advisor act as a fiduciary. It may be
uncomfortable to demand that your long-term friend who has been your advisor
for years stop pushing bullshit insurance policies on you and instead just sell
you low cost index funds. You may have to have some tough conversations with
someone who wants more of your money than you want to give them. When push
comes to shove, however, we’re talking about hundreds of thousands of dollars
of your wealth on the line. That’s worth fighting for and getting outside of
your comfort zone. And really, if someone who is supposed to be handling
something as critical as your finances makes you that uncomfortable, do you
really need their services? Don’t let them rob you of your hard-earned dollars
just because you’re afraid to tell them no.
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